Share a PB&J with IGA was the second-most successful IGA Brand campaign of 2014. The two-week campaign led to average sales lifts of +123% for IGA Brand peanut butter and +162% for IGA Brand jelly, in the top 100 IGA stores. Nationwide, the offer was redeemed more than 4,000 times.

Selected pieces from Coca-Cola campaigns

More than 300 IGA stores participated in this offer in October 2014. Overall, the two-week campaign produced an 18% sales lift for all IGA Brand products, nationwide.

I created 12 custom “blade” signs for the wine and spirits departments of Joe Caputo & Sons IGA. At the time, the company owned and operated five grocery stores in suburban Chicago.