Patient Education Videos

Produced and edited a six-part patient education video series with nearly 500,000 views on YouTube. Featuring an orthopedic surgeon and three physical therapists, the series covers the recovery protocols following shoulder surgery.

Television Commercials

Sports Advertising

Digital field boards created for the 2019 NWSL Challenge Cup Playoffs and 2020 NWSL Challenge Cup Championship, which aired nationally on CBS

Additional sports assets include co-branded posters, program book advertisements, banners, PA reads, jersey patches, hockey rink dasherboards, TV commercials, radio spots, social media posts, display ads, and more.

Folder for new patients

Webpage for orthopedic podcast

Webpage for orthopedic conference

Rack card for MyChart launch

Poster for doctor onboarding

Newspaper ad and original photography

Featured in the Daily Herald, July–August 2020

Magazine advertisement

Conference Flyer

Billboard Campaigns

NCH news room redesign

I built Northwest Community Healthcare’s new ‘hub’ for news articles, called the NCH Health Hub. It features social media buttons in the header and a form to subscribe to the weekly email newsletter. The page displays articles from the email newsletter in the left column, with press releases in the right column. Stories are populated by the content management system’s article manager.

Email marketing

I designed and distributed Northwest Community Healthcare’s A Healthier You email newsletter, which was sent to approximately 100,000 patients and community members each month, using Salesforce Marketing Cloud.

WomanCare at NCH webpage

I created the home page for the WomanCare at NCH medical practice, including a dynamic physician listing in SQL, links to office locations and links to content in the NCH health library.

Breast health landing pages

Northwest Community Healthcare home page and breast health campaign landing page (including a mobile-friendly landing page), built in DNN content management system (September and October 2018)

NCH home page

Campaign landing page

Mobile-friendly landing page

Healthcare landing pages

In 2016, I created these new landing pages for Northwest Community Healthcare’s Centers of Excellence, which include the Neuroscience Center, Cancer Center and Digestive Disorders Center.

The Neuroscience Center had a +243% increase in page views and +127% increase in unique page views. The Cancer Center had a +35% increase in page views and +27% increase in unique page views.

_{Source: Google Analytics (Reporting period: Sept. 18, 2016 – Jan. 13, 2017 vs. Sept. 18, 2015 – Jan. 13, 2016)}